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Learnforlife (Lfl)

CHALLENGES ADDRESSED

Score impact
Nature
Wellbeing
Health
Mobility
Participation
Economy
Implementation

Soft

Medium

Hard

Replication Potencial/ Flexibility

Low

Medium

High

Amortization Period

Short

Medium

Long

NA

Investment

Low

Medium

High

NA

DESCRIPTION

LearnforLife (LfL) represents a behavioural change methodology with a number of building blocks including incentive schemes, tailored rewards and real-time communication targeting specific behaviours and key audiences.

LfL focuses on empowering individuals to induce self- reinforced processes in regard to healthy behaviour, green behaviour and safe behaviour. Using specially designed e-packages the scheme builds awareness and motivation to engage in behavioural change both on a personal basis as well as on community level.

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INNOVATION ASPECT

  • Innovation in the application of behavioral science through the integrated approach;
  • The systematic methodology to gradually enforced motivation through interactivity;
  • The approach to focusing attention on minor and yet significant lifestyle modifications with high impact on well-being and in support of a sustainable environment.

REPLICATION AND SCALABILITY

  • The LfL Methodology is best applied in an environment that facilitates rapid communication of motivational messages, handling of responses and feedback;
  • Mobile apps can be scaled into new environments;
  • Light adaptation of infrastructure, user practices and tools can arrange in consideration of culture and target audiences.

PARTICIPATION PROCESS

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  1. 1

    CO-DIAGNOSTIC

    By implementing LfL, real-time data can be derived for several purposes. These include diagnostics, mapping stakeholders, understanding incentives and underpinning motivations.

    CO-SELECTION
    LfL can usefully be applied through a process where citizens become effectively involved in co-selection and combination of various complementary NBSs.

  2. 2

    CO-DESIGN

    The application adds high value within a co-creation process where the engagement of citizens evolved through a process of gradual intensification. Constructive interface between citizens and different stakeholders is further made use of systematically, in support of a successful design of and application of the LfL Methodology.

  3. 3

    CO-IMPLEMENTATION

    The implementation is preferably preceded by a pilot whereby a small number of users are made to test the product and its relevance in the local context. After fine-tuning, the results of the pilot can be applied more broadly.

BEST PRACTICES and REFERENCES

LINKS:

Best practice of LfL takes the shape of a collaborative model, as illustrated in the figure below.

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